During my time in Sikap Farms, I created digital materials for the brand's social media platforms and website, packaging for its in-house products, and print posters and tarpaulins for its physical stalls. I was also given the opportunity to give the brand's logo a refresh.
I was assigned to create social media posts and accompanying website materials. Prior to my internship, the brand used various logo sizes so as an intern, I made sure to standardize logo sizes across the brand's digital platforms.
Sikap Farms also has strong advocacies towards helping local farmers and their agriculture. To make the visualities of the material feel more friendly, organic, and natural, I made use of my own handwriting in the materials from time to time.
One of my responsibilities as an intern was to create new packaging materials for the brand's in-house pantry items. All product names and illustrations were handdrawn on Procreate to further the handmade-feel of their products
Additionally, I was given the opportunity to revise Sikap Farms' visual identity and branding through editing the logo, selecting a new brand typeface, and adding new colors to the brand palette. Sikap Farms started using this new design system in March 2021.
